2014 World Cup presents its sustainability strategy in Rio + 20

FIFA and the Local Organizing Committee (COL) joined on Tuesday, June 19 the Brazilian Government at the United Nations Conference on sustainable development (Rio + 20) to present its sustainability strategy for the World Cup 2014 ™ FIFA.

The world can influence significantly in the society and the environment thanks to its extraordinary projection around the world. The strategy of FIFA and the loc is not only to mitigate the damage, but also to maximize the benefits of the world. The next two years, will cover key themes such as ecological stages, waste management, social cooperation, the reduction and compensation of polluting emissions, renewable energy and capacity for development. FIFA will invest approximately USD 20 million to start-up operations. Commercial members of FIFA and the other parties involved will also contribute to efforts to achieve sustainability.

The plan is based on the experience gained since 2005 with environmental and social programmes of the tournaments of FIFA, international standards such as ISO 26000 and the initiative world of reporting (GRI, by its acronym in English), as well as in development policies of the Brazilian Government. The world of Brazil will be the first that has a holistic sustainable approach. You may read the full document in by clicking on the corresponding link in the right column.

"The goal is, in short, organize a tournament that uses resources to achieve a balance between economic, social and environmental aspects." We have joined Rio + 20, because we want to be part of efforts to give future generations the same opportunities to meet their legitimate needs. We also aim to remember the world 2014, not only for being a fantastic football tournament, but also for his great social and environmental legacy. To do this, we need to involve all stakeholders, from fans to the builders. All form the initial eleven of this equipment by sustainability - explained Federico Addiechi, head of Corporate Social responsibility of FIFA-. "And how to host and lead world in sustainable development, Brazil has been a key player in the development of this strategy."

Sustainable lifestyle
"Football is without a doubt the greatest passion of Brazilians and, for this reason, the world can be an incomparable revulsive to change attitudes in favour of a more sustainable lifestyle." If we start with small actions at home, we will be able to plant the seed of change. From large construction projects of sustainable stadiums until the dreams of disadvantaged children who want to see their idols in the field... this world already is changing Brazil. "And depends on all of us extend their legacy," said Bebeto, Member of the Board of Directors of the cabbage.

"Brazil already has today a global role in the area of the environment, precisely because it has achieved in recent years, combining economic growth with social inclusion and commitment to the environment." We are a country of great diversity, with an energy matrix supported by renewable energies, a consolidated legislation and important advances, such as the significant reduction of the deforestation of the Amazon. In this context, the Brazilian Government decided to incorporate sustainability into the Organization of the FIFA World Cup. In the case of the stadiums, for example, access to BNDES financing credit line is conditioned to a model of sustainable building certification. "For Brazil, the tournament is the opportunity to give visibility to these advances and present to the world, its diversity, not only natural, but also social, cultural, racial, religious and gastronomic", said Luis Fernandes, Executive Secretary of the Ministry of sports.

FIFA and the loc shall draw up a comprehensive report on sustainability in accordance with the global reporting initiative. On the other hand, the social and environmental chapters were mandatory requirements to compete for organizing the World Cup 2018 (Russia) and 2022 (Qatar). Fruit of voluntary initiatives in the world of Brazil, certified as ecological building stadiums will be compulsory in all stages of the world in Russia and Qatar.