Brazil seduces Chile at the start of the promotional campaign

"Goal to Brazil", the promotional campaign of the 2014 FIFA World Cup, started in Chile of Santiago with an event at which were present representatives of the Brazilian Government, the 12 host cities of the tournament and the States where they are.

Brasilia was the guest of honor of the sample taken in the W hotel in the Chilean capital to promote the attractions you will find in the South American country fans who visit during the World Cup.

The Act deployed an exciting exhibition before more than 400 guests (authorities, tourism operators and investors), who also enjoyed meals and music typical of Brazil, traditional costumes and a scale of the Brasilia sand Eco model.

Organized by the Brazilian Tourism Institute (Embratur), this exhibition seeks to promote culture and the attractions of the country using the greatest feast of football as a platform and so will visit 13 cities in America and Europe until may 2013

Why start up this tour in the Chilean capital? Flávio Dino, Embratur President explained it: "Chile is the sixth country of origin of tourists visiting Brazil and one of our goals with the FIFA World Cup is to expand Latin American integration." In addition, we are moving forward in the Pacifico-atlantico corridor linking Antofagasta (North of Chile) with Paraná (South of Brazil) "."

Another Brazilian officials present at the meeting, the Executive Secretary of Brazil sports, Luis Fernandes, expanded the idea: "World Cup Brazil won in 1962 Chile, the second in its history, is still remembered for the love he received the selection." We want to give this back to receive with arms open to Chile. "The 2014 World Cup will not be complete without the Chilean national team, and would like to come to the final against Brazil," he said with a nod to the Red currently leads the qualifying sudamericana.

Great expectations
Brazil expects to receive 600,000 foreign visitors only during the World Cup, although the more relevant number of Brazilians who will travel to the host cities to watch the games, estimated at three million.

One of the presentations of the day was in charge of Jean-Edouard Courcier, Director of the service of hospitality of FIFA, who presented "the fans experience" prepared for 2014 Brazil figures. This includes 3.2 million tickets available for the 64 matches of the competition, which will take place from June 12 to July 13, 2014. Tickets will be on sale via FIFA.com.

Courcier also highlighted four hospitality programs designed for 2014 Brazil ("Watercolor", "Finals", "Sites" and "Teams") and the many activities organized for fans, both inside and outside the stadiums World Cup, grouped under the concept "All to the same rhythm". Courcier recalled that in South Africa 2010 a survey conducted by FIFA revealed a 97% satisfaction of attendees to the stadiums, figure that the organization expects to exceed in Brazil.

The host cities of the World Cup also showed its benefits during the weekend that followed the launch in the thematic fair "Expo F11 Vive Fútbol", which attracted 20,000 visitors in the Chilean capital who were seduced by the charms of Brazilian.